Marshall Mcluhan: "The Medium is the Massage"

I just read "The Medium is the Massage" last week and it is rather unlike many others. I suppose it's almost more comparable to a child's picture book than anything else. The overall emphasis of the book to show that media uses the actual physical form in which it is presented (the medium) to really get across the real goal or point of the picture, sculpture, painting, etc..  Interestingly enough, Mcluhan uses this overall idea of the book to sculpt it into something more than a book - it's an experience, a work of art.  The manner in which the book is presented makes it more interactive than just reading a simple text book.  One quote from the book says, "The stars are so big, the earth is so small, stay as you are."  This quote also touts of the book's other themes: individualism (particularly in a creative capacity).  Mr. Mcluhan "wrote" (well, sort of) a book unlike many others - a book with the goal of getting people to realize that they are being molded by not only the media they take in, but especially the medium of said media.  This is something that might not occur to a lot of the viewers of a specific work, because it's perhaps many times a sub-conscious afterthought (as we are concentrating on the work itself).   Mcluhan asks us to dig deeper and think about why the artist/designer/etc. choose the medium they did - how would it be different if they had chose another?  Mcluhan is able to take something as simple as a photograph and present it in a such a way that you actually view it differently - you view the meaning.  The meaning is the way it massages you - and The Medium is The Massage.